As the new Championship season gets underway, Evology is strengthening its investment in Bolton through its back-of-shirt partnership with Bolton Wanderers.
Already one of the town’s leading parking technology providers, the fast-growing UK parking app is using the partnership to support the club, connect with more local people and make everyday journeys simpler for supporters and residents alike.
The three-year partnership, first announced in May, sees the Evology name appear on the back of the Bolton Wanderers shirt throughout the 2026/27 season. As the new campaign begins, the sponsorship moves from announcement to action, placing Evology at the heart of every matchday.
Used by two million drivers across the UK, Evology brings parking, pre-booking and electric vehicle charging together through technology developed by its in-house team.
The partnership reflects Evology’s long-term commitment to Bolton, where the company already operates parking across numerous locations throughout the town, including the Toughsheet Community Stadium, Royal Bolton Hospital and other key destinations.
Supporters are already experiencing the benefits of Evology’s technology on matchdays. Whether pre-booking parking in advance or paying through the app on arrival, fans can skip payment machine queues, while EV drivers can also recharge through the Evology Charging network.
As one of the UK’s fastest-growing parking apps, Evology sees the partnership as an opportunity to introduce more local drivers to a simpler way to park, while continuing to invest in services that improve everyday travel across Bolton.
Adrian Cunliffe, Chief Product Officer at Evology, said:
“Putting our name on the back of the Bolton Wanderers shirt is only part of the story. Bolton is already an important town for Evology and this partnership reflects our commitment to investing in communities where our technology makes a real difference.
“Every day, people use Evology to park for work, healthcare, shopping and football. Supporting Bolton Wanderers helps us reach even more people while reinforcing what we’re all about – making everyday journeys easier through simple, reliable technology.
“We’re proud to be growing quickly as a business, but we want that growth to go hand in hand with supporting the communities we operate in. We hope supporters see Evology as more than a logo on a shirt. We want to become a trusted part of life in Bolton.”
Carl Sanderson, Head of Commercial at Bolton Wanderers, said:
“Evology has already become an important part of the supporter experience through its parking platform and EV charging infrastructure, so this partnership is about much more than branding.
“They share our commitment to the local community and are investing in services that make life easier for supporters. We’re delighted to have them alongside us as we begin our Championship campaign.”
Bolton Wanderers supporter Adam Taylor, from Leyland said:
“Match days are always busy, so being able to sort my parking through the Evology app takes one less thing off my mind. I don’t have to queue at a payment machine and can just get on with enjoying the day – whether that’s grabbing some food or meeting friends before the game.
The Evology app is available on the Apple App Store and Google Play.
The new shirts are available to buy online and at the BWFC Club Shop at the Toughsheet Community Stadium.
